James Sauceda


The Client

BLAZE is a cannabis ERP providing best-in-class tools for operators in the seed-to-sale supply chain.

The Goal

Create branding for BLAZE’s payment processing solution called BLAZEPAY.

Simple, Ownable, Memorable. Think MasterCard.

Based on preliminary feedback indicating that some viewers perceived the logo to resemble pills, I endeavored to create an animation that would help visually clarify the intended representation of a coin entering a slot. The purpose of this animation was to communicate the intended message of the logo more effectively.

Written by James Sauceda

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